May 27, 2014 at 10:30 am by Louis Giguère

At this time of the year, when a good part of 2014 new products have been rolled out, one would be wise to remember General Mills CEO Kendall J. Powell’s words on the influence this powerhouse would have on innovation this year: “We continue to focus on product ideas that appeal to the fastest-growing consumer groups. In the U.S., these are older adults, the millennial generation and multicultural families.” If we take this statement word for word, it means: bye bye cash-strapped Generation Xers, welcome to the market Generation Yers!

http://www.foodincanada.com/food-business/gen-y-factor-bye-bye-gen-x-128551